Refined Brief

Here is my refined brief for the book industry. After a bit more research, I have completely changed my idea.

Digital Publishing Mood Board

Digital Publishing Mind Map

Design Thinking For the Book Industry

Week 7 Questions:

RATIONALE FOR GUIDE

My graphic design guide has been designed in a simple format, in order for the target audience to get an idea of what graphic design is, and search for more information if need be. The colours are consistent throughout, creating an overall theme for the document. Overall I am very happy with the overall design!! And I hope that I have explained in a simple and logical format what graphic design is!

Country Road Pitch

The Brief:
Iconic Australian brand Country Road, is looking for a new strategy for their 2013 Women's summer line. They want you to generate some concepts for a full direct mail/catalogue and web campaign that will be rolled out in September 2013. They are looking for a fresh, new theme that ties with their current branding and offers a unique 'edge' over their competition. Country Road would also like some ideas about how they can extend their branding to smart phones and would like you to prepare some concepts on how to make their brand more multi-dimensional. Country Road competitors can be identified as retailers, "Jigsaw", "Saba" and "David Lawrence". Have a look at the current branding for Country Road's Women's line and compare with competitors. As a group, create an overall theme and mood board for Country Road that pitches a new and unique theme for the Summer line.


Our Studio, Studio E:
You are a team of freelance designers that work in a co-op studio. Together you have some local contracts and generate an annual combined income of $200, 000 per year. You are thinking of starting a studio together and winning the Country Road account would be a great client to solidify this business. You will have all six staff members work on the pitch, they each command a salary equivalent to $25 per hour.

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For this, I worked on the website. I tried to keep it similar to what they have already got (so that the brand identity is not lost) however, I utilized the new colours that we picked for the Summer Range.

Sustainabilty of the Packaging Industry

As a group compile a list of packaging manufacturers in Australia and answer the following:
 - Discuss how the companies identified utilize eco-friendly design and sustainable practices.

Olympus Packaging

OLYMPUS is making every effort to introduce & promote a growing range of attractive & cost effective "environmentally responsible" products. These include: biodegradable carry Bags, bleach free products, recyclable products, paper carry bags, paper coffee cups.

MPI Australia

  MPI Australia uses a technique called MAP (Modified Atmosphere Packing) where the food is packaged in a way, which the earth’s normal breathable atmosphere has been modified in some way. This modification is usually combined with a lowered temperature, which means it is a highly effective method of extending the shelf life of a wide range of food products.  The environmental benefit of this method is a minimization of waste. Using the MAP method food can be displayed longer with a greater chance of being sold, prolonging the need for it be thrown away. 

Individually, an info-graphic (only using vector graphics and symbols) A3 poster that compares eco-friendly packaging  to standard packaging processes.